How can one protect intimate body parts from nosy hackers and peepers? Just take some Nakey Tape and put it over your genitals or nipples and carry your personal censor bar with you at all times. Sounds like a bad joke? Got it! Together with advertising experts Pete Ashworth and Carl Ejlers we beared a little joke for April Fools’ Day and promoted this imaginary product with a website, some twitter posts, video reviews and ads. Fell for it? Great! But from now on we’ll take privacy serious again – we promise!